Designer
Kareema
Karmalulu is the brainchild of Dubai-based Iraqi designer Kareema Al Adhami.
Born in Toronto and raised in Dubai, Kareema completed her Master’s in Cultural and Creative Industries at King’s College in London.
With no formal training, she started designing jewelry by chance in 2018, following in the artistic footsteps of her grandmother and grandaunt, Layla and Suad Al Attar, two trailblazing Iraqi female painters.
Raised in an ultra-creative household, Kareema had early exposure to art that now underscores her creations.
The label draws inspiration from her passion for art and culture, which are infused with personal sensibilities inspired by her heritage. Her journey is not just about crafting exquisite jewelry that tells a story; it's about weaving her artistic DNA into each piece to create precious heirlooms, designed to be worn every day and passed down through generations. Kareema would like to create a legacy that connects generations and transcends borders.
Brand
Karmalulu
With their timeless appeal, Karmalulu’s perennial and poetic pieces prescribe the notion that jewelry should be treasured forever, making a strong case for ignoring trends and seasons. The result is wearable objets d’art that create a distinctive vintage look and exude an inimitable sense of easy elegance.
Influenced by her own curious nature, the idea behind each piece begins with a personal story associated with themes of beauty, strength, and empowerment that invite discussion.
The brand presents talking-point pieces, designed for contemporary and multifaceted women. Created in Dubai, the pieces are made from recycled gold and hand-selected materials such as diamonds and precious and semi-precious gems.
Reflecting the brand’s sustainable sensibility, Karmalulu is made in small batches. The brand believes that high quality comes with slower production processes.